Welcome to the digital standards homepage
The digital standards are for people who create, design, develop, build and support our public website. These standards outline the best practices you need to consider - whether you're creating a new page, briefing an agency to create a promotional video, or improving an existing PDF asset. Whatever your role, the standards can guide how you and your teams navigate through our digital capabilities day-to-day..
How to meet the standards
The guidelines in each section below document the best practices for digital. These sections outline guidance and methods that help us optimise our digital estate and ensure consistency. Each section within these guidelines provides access to the tools, resources, and guidance to help you achieve these standards.
By reading and referring to these standards when you need to, you will play a huge part in making sure our digital space is optimised and remains consistent and user-friendly.
Our digital landscape and audience
Our digital estate is the first view many people will have of Aegon. As with any brand, it needs to be consistent, but from a digital perspective, it needs to deliver not only in terms of look and feel, but functionality.
Our aim is to deliver an optimised digital experience, suitable for multiple user types in a responsive and accessible way, with informed robust analytics and insights.
The Digital Operations Team oversees the management and optimisation of our public digital estate at all times, and ensures our customers are at the forefront our communications. Our role is to deliver an engaging, purposeful, and meaningful customer experience through our digital estate, and ensure efficient maintenance and optimisation.