We know things look a little different around here – and you might be wondering why.
We were founded over 190 years ago, so it’s only natural to evolve over time.
Although we have a new look and a more modern logo – providing pensions, long-term savings, and investment solutions is still at the core of what we do.
Why we’re changing
The world has moved on – and so has Aegon. People are living longer and more varied lives these days, so we’re stepping up to help guide customers, employers and advisers through the opportunities and challenges that this brings.
Our purpose is to help people live their best lives, so we want a brand that conveys that – showing the multi dimensions of life, and all its possibilities.
What’s changing
Almost everything about our look has changed – from our new logo, colours and photography, to our font and styling.
For example, our logo was over 40 years old. So we’ve modernised it while keeping its iconic square – a nod to our proud 190-year-old heritage.
Our new photography style is more authentic than before, too. It aims to show how people are really feeling and living today.
It was important for us to make our brand easier to use for all our customers too, so the changes are designed to make us more accessible for all.
How it affects you
Our new look won’t impact the ways that you deal with us or where you access your account. Don’t worry, you don’t need to do anything, either.
You should know that our communications won’t be fully switched over straight away. The changes will be gradual, so please bear with us.
We’re still the same Aegon you trust to help you live your best life. For support with recognising scams visit our online security and fraud protection hub.
