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Building our brands in the UK

The AEGON family of businesses

AEGON owns life and pensions, asset management and advice businesses. We want the AEGON name to be known for helping our customers get ready for life and build better financial futures. So we’re actively raising our brand profile in the UK. In 2006, we incorporated the AEGON name into our existing company brands, linking local expertise and experience to AEGON’s global strength.

Over the next few years, our partnership with British Tennis will help make the AEGON brand better known with consumers in the UK, as well as making a real difference to the sport.

We’re continuing to develop this strategy. AEGON Scottish Equitable International is now known as AEGON and AEGON HS Admin is known as AEGON Trustee Solutions. And gradually AEGON Scottish Equitable will become known as AEGON. Increasing our emphasis on the AEGON name will allow us to improve the effectiveness of our marketing spend by concentrating our efforts on building one recognisable brand. It also allows us to benefit from brand-building activities in other countries, such as the Ajax sponsorship in The Netherlands, and Lang Lang’s role as an AEGON international ambassador.

Information for customers on the AEGON Scottish Equitable name change can be found here

AEGON

In business for over 175 years, Scottish Equitable became part of the AEGON group in 1994. It provides pensions, annuities, protection and investments for individuals and corporates. Visit AEGON - customer

AEGON - international investments

Our Dublin-based business offers offshore wealth management, tax and investment solutions for individuals, managing more than £1 billion of funds. Visit AEGON, international investments

AEGON Asset Management

AEGON Asset Management provides fund management and investment services for institutional and private investors, as well as managing our own in-house life and pension funds. Visit AEGON Asset Management

AEGON Trustee Solutions

AEGON Trustee Solutions is a specialist service offering administrative support to trustees of closed defined benefit schemes together with third-party administration services for defined benefit, defined contribution and hybrid pension schemes. Visit AEGON Trustee Solutions

AEGON Actuarial Services

This business offers scheme actuary services for trustees to help them meet the regulations of the 2004 Pensions and Finance Acts, including risk management. Visit AEGON Actuarial Services

AEGON Benefit Solutions

AEGON Benefit Solutions provides tools to help employers clearly communicate the value of benefits packages to their workforce, including the mybenefits communication and administration platform. Visit AEGON Benefit Solutions

AEGON Global Pensions

AEGON Global Pensions helps multi-national companies improve management of their international pension plans. Visit AEGON Global Pensions

Origen

Independent financial advice firm Origen offers expert solutions for private clients’ investment, pension, insurance and mortgage needs. For corporate clients, it’s a specialist in its field, at the forefront of communication and education. Visit Origen

Positive Solutions

As a whole-of-market adviser, Positive Solutions advises individuals on investment, mortgages, pensions and protection. It aims to help clients understand, protect and increase their assets. Visit Positive Solutions

Guardian Financial Services

Guardian was a provider of insured life and pensions products for over 180 years. Today, Guardian continues to administer existing policies underwritten and issued by Guardian companies, as well as individual life and pension policies issued by:

  • Licenses and General
  • Caledonian Insurance Company
  • Royal Exchange Assurance
  • Atlas Assurance Company

Visit Guardian Financial Services